Carla Raads..ex fashion model,artistic entrepreneur invades the U.K. art market.
Updated: Nov 4
Ex beauty model,artist and business entrepreneur Carla Raads is a name most will be hearing over the next few months in the market place for sure.Carla is a truly unique marketeer of her brand and has visions to become a luxury label with in the established sector of the art market.
Almost instantly after she started releasing her work on social media - which remains one of her primary platforms as an artist to this day she started gaining the attention of various galleries and publishers, who approached her for collaborations.
She began experimenting with acrylics on canvas, painting seacapes and skies mainly inspired by her native homeland. Her treatment and use of soft colour is both intuitive and induced by a sense of character associated with the person she is representing,almost as if conveying their personality onto her canvas through particular colour combinations. Her simple style starts with her use of hand painting using the palm of her hands to create the soft dreamy backdrop whilst using her artistic confidence and self-aware style. Her vast and oversized canvas pieces are a refreshing take on contemporary society’s obsession with the the great outdoors. Carla is already in talks for collaborations with prestigious international brands details to be announced soon here at the gallery. For each of her unique paintings, her unique treatment of colour and subject matter shines through with daring artistry and a style that is instantly recognisable.
A true beach girl at heart, Raads was born and raised on the Eastern Cape coast of South Africa and spent nearly everyday amongst the sand and waves. “for me it’s the sound, the rise of the tide and the crash of the waves. It’s the thunder”.
At 16 she would leave South Africa in search of a new life in the UK. Always drawn to the sea, she and her family settled on the Fylde coast. “I was grateful to live near the sea, the familiarity of the beach made it feel more like home”.
Carla went on to study fine art at Blackpool college, learning about life drawing, paint and sculpture before studying design and interiors at Manchester metropolitan university. Durning that time she would work under the mentorship of the late Phillippe Aird at the Pheonix galleries in Hulme. Her mentor, an abstract artist known for his resin pouring work, was mentored by L.S Lowry and he drew inspiration from his work. Phil, as she called him, taught the 19 year old Carla about canvas building, large scale abstracts and paint techniques. “He was so free with his painting. He would let the work come alive by allowing the paint to move organically. The best thing he ever taught me”.
After university Carla left her art and pursued a career in modelling. She worked for 12 years as a full time model before returning to art in 2017. “I hadn’t painted in years! I was pregnant and not modelling. I don’t know why but one day I had an incredible desire to paint, and not with brushes. I remember getting an old canvas and pouring the paint straight onto my hands. I would paint fast and aggressively and only the sea, like I was in it. Just with my hands, imitating the movement and crash of the wave. I am grateful for the time away from art, I have returned a different artist.
For further information about the new forthcoming collections please contact head of international sales on -Info@artloungeinternational.com.